Table of Contents
Easy Pink Holiday Treats
Introduction
Did you know that searches for “easy Valentine’s Day desserts” spike by over 250% in the weeks leading up to February 14th? If you’re looking for a festive, foolproof, and utterly charming treat to win hearts this season, you’ve found it. These Easy Pink Holiday Treats are the perfect solution: festive pink crinkle cookies made from cake mix and decorated with heart sprinkles. They are the quintessential Valentine’s Day cookie, combining a soft, cake-like interior with a delightfully crackled, powdered sugar exterior that looks like a winter wonderland dusted in pink snow. The best part? They start with a simple box of cake mix, making them incredibly accessible for bakers of all skill levels. In this comprehensive guide, we’ll walk through every detail to ensure your cookies are not just easy, but absolutely perfect.
Ingredients List
The magic of this recipe lies in its simplicity. Here’s what you’ll need to create about 2 dozen soft, chewy, and beautifully festive cookies.
- 1 box (15.25 oz) Pink Velvet or Strawberry Cake Mix: This is the star, providing the vibrant pink color and sweet, vanilla-strawberry flavor base. The pre-mixed dry ingredients ensure consistent results. Substitution: Any red or pink cake mix works. For a deeper pink, use red velvet mix.
- 2 large eggs: Acts as the binder, giving the dough structure and richness. They should be at room temperature for easier mixing and a more uniform texture.
- 1/3 cup vegetable oil or melted coconut oil: Adds moisture and creates the tender, fudgy crumb. Vegetable oil is neutral, while coconut oil adds a subtle, sweet fragrance. Sensory Note: The oil creates a dough that is slightly glossy and pliable.
- 1 teaspoon pure vanilla extract (optional but recommended): Enhances the overall flavor profile, adding a warm, aromatic depth that complements the cake mix perfectly.
- 1/2 cup all-purpose flour: A crucial addition! It thickens the cake mix batter into a workable cookie dough, preventing excessive spreading and giving the cookies a perfect chew.
- 1 cup powdered sugar (for rolling): Creates the iconic snowy, crinkled exterior. As the cookies bake and expand, the sugar cracks, revealing the pink cookie beneath. It’s a visual and textural delight.
- 1/4 cup red or pink sanding sugar (for rolling, optional): Adds a sparkling, crunchy contrast to the powdered sugar. It makes the cookies extra festive.
- 1/4 cup Valentine’s heart sprinkles or nonpareils: The final decorative touch. Press a few into the dough balls before baking for an instant dose of holiday cheer.
Timing
Compared to traditional cookie recipes that require creaming butter and sugar and often over an hour of chill time, this cake mix shortcut is a game-changer. The active prep is a swift 15 minutes. The 30-minute chill is essential for a fudgy center but is significantly shorter than many doughs. From start to finish in under an hour, you can have a batch of photogenic, professional-looking holiday cookies ready to impress.

Festive pink crinkle cookies, perfectly cracked and dotted with heart sprinkles, ready for your Valentine’s Day celebration.
Step-by-Step Instructions
Step 1: Mix the Dough
In a large mixing bowl, combine the dry cake mix and the 1/2 cup of all-purpose flour. Whisk them together to ensure even distribution and break up any lumps. Create a well in the center and add the two eggs, 1/3 cup of oil, and the vanilla extract. Using a sturdy spatula or a hand mixer on low speed, mix until a thick, cohesive, and slightly sticky dough forms. You’ll know it’s ready when no dry streaks of mix remain and the dough pulls away from the sides of the bowl. Avoid overmixing, as this can lead to tough cookies.
Step 2: Chill the Dough
This step is non-negotiable for the perfect texture. Cover the bowl with plastic wrap or transfer the dough to an airtight container. Refrigerate for at least 30 minutes. Chilling firms up the fats, prevents the cookies from spreading too thinly in the oven, and allows the flour to hydrate fully, resulting in a chewier, more flavorful cookie. For best results, you can chill it overnight.
Step 3: Roll and Coat
Preheat your oven to 350°F (175°C) and line two baking sheets with parchment paper or silicone mats. Place the powdered sugar in one shallow bowl and the sanding sugar (if using) in another. Using a tablespoon or a small cookie scoop (about 1.5 tablespoons), portion the chilled dough. Roll each portion between your palms to form a smooth ball. The dough will be firm but malleable. First, roll each ball generously in the powdered sugar until completely coated. Then, for extra sparkle, roll it in the sanding sugar. Place the sugar-coated balls about 2 inches apart on the prepared baking sheets. Gently press 3-4 heart sprinkles into the top of each dough ball.
Step 4: Bake to Perfection
Bake one sheet at a time in the center rack of your preheated oven for 8-10 minutes. The cookies are done when the edges are just set and the tops have puffed up and developed deep, beautiful cracks. The centers will still look soft—this is key! They will firm up as they cool. Overbaking will result in dry, crunchy cookies instead of soft, cake-like ones.
Step 5: Cool and Serve
Allow the cookies to cool on the baking sheet for 5 minutes. This lets them set enough to handle without falling apart. Then, using a spatula, transfer them to a wire rack to cool completely. The powdered sugar coating will set, and the cracks will become more pronounced. Serve on a festive platter for maximum impact.
Nutritional Information
The following is an approximate nutritional breakdown per cookie (based on a yield of 24 cookies).
- Calories: 120 kcal
- Total Fat: 4g
- Saturated Fat: 1g
- Carbohydrates: 20g
- Sugar: 13g
- Protein: 1g
- Sodium: 85mg
Healthier Alternatives
You can easily tweak this recipe for a more nutrition-conscious treat without sacrificing the festive fun.
- Oil Swap: Replace vegetable oil with unsweetened applesauce or mashed ripe banana in a 1:1 ratio. This cuts fat and adds natural sweetness and moisture.
- Flour Boost: Substitute the all-purpose flour with whole wheat pastry flour or white whole wheat flour for added fiber.
- Sugar Adjustment: For rolling, you can use a blend of powdered erythritol (a zero-calorie sweetener) and a tablespoon of regular powdered sugar to maintain the classic look while reducing sugar. Or, simply roll in the heart sprinkles alone for a pop of color.
- Cake Mix Choice: Look for a “simple” or “less sugar” variety of pink cake mix to reduce the overall sugar content from the start.
Serving Suggestions
These pink crinkle cookies are stars on their own, but you can elevate your presentation easily.
- Create a Valentine’s Cookie Box: Pair them with chocolate-dipped strawberries and white chocolate bark for a gorgeous homemade gift.
- Serve with Beverages: They are perfect with a glass of cold milk, a cup of hot cocoa topped with whipped cream, or a pink latte.
Common Mistakes
- Skipping the Chill: This leads to flat, greasy cookies that spread too much. The dough must be cold.
- Overmixing the Dough: Mix just until combined. Overworking develops gluten, making cookies tough.
- Using Warm Dough to Roll: If the dough gets too warm while you’re working, the sugar will melt and not give a clean crinkle. Work quickly or re-chill the dough if needed.
- Overbaking: Remember, the cookies continue to cook on the hot sheet. Take them out when the centers look soft.
- Not Coating Generously Enough: Be lavish with the powdered sugar. A thin coat will disappear into the dough during baking.
Storing Tips
To keep your cookies soft and delicious:
- Room Temperature: Store in an airtight container at room temperature for up to 5 days. Place a piece of bread in the container to help retain moisture.
- Freezing Dough: Portion and roll the dough balls in sugar, then freeze on a tray before transferring to a freezer bag. Bake directly from frozen, adding 1-2 minutes to the bake time.
- Freezing Baked Cookies: Once completely cooled, freeze baked cookies in a single layer in an airtight container for up to 2 months. Thaw at room temperature.
Conclusion
These Easy Pink Holiday Treats are more than just a cookie; they’re a simple, joyful way to celebrate love and togetherness. With their vibrant color, delightful crackle, and tender bite, they are guaranteed to be the highlight of any Valentine’s Day, Galentine’s Day, or just-because-you-deserve-it day. The cake mix shortcut ensures success every time, making them the perfect project to bake with kids or to whip up at the last minute for a heartfelt homemade gift. We hope this guide gives you the confidence to bake a batch that’s as beautiful as it is delicious.
Did you make these festive pink crinkle cookies? We’d love to see your creations! Tag @exorecipes on social media or share your photos and tips in the comments below. What’s your favorite way to decorate for Valentine’s Day
